The brief was to create a modern, fresh looking website with a user friendly site structure. The original website’s structure was confusing and was also causing duplicate content issues.
Another important requirement was to improve the website’s visibility in search engines as the old site was ranking no less than page 10+.
Web Design, Web Development, SEO, Managed Social Media
This project employed a custom CMS system to enable the client to log in and add/edit content as required.
The site structure and content was also optimised for SEO and to ensure easy navigation for site visitors. We also removed the risk of duplicate content issues by setting up suitable categories/sub-categories for content.
Within a few weeks of going online the site saw an increase in traffic after jumping from page 15+ to pages 1-4 in the SERPS for their desired keywords. This project is a work in progress, so we hope to see further improvements over time.