Having your website rank higher in search engines is essential if you want visitors to come and view your services, or purchase your products.
Search engine optimisation (or SEO for short) addresses potential issues a website might have that is preventing it from doing well in search engines. Once the issues have been discovered, they can be fixed/improved.
The first step when working on a websites SEO is to perform an audit. This will help gauge the health of your website and to find potential issues that may be preventing you from ranking well in search engines.
A faster website makes visitors happy and search engines like them too. Speed is used as part of Googles algorithm when ranking sites.
Over 60% of users are browsing the web on their mobile devices. Can you afford not to have a mobile-friendly website?
Website content plays a role in SEO. You need to make sure you are following good SEO practices by avoiding keyword stuffing and thin content.
Issues can range from something simple like the improper use of headings (structure), incorrect meta-tags. HTML validation issues and code bloat.
Not all links are not created equal. Though search engines still use links as a ranking signal, some are frowned upon and could actually hurt you.
Keywords/phrases are what help people find you. Finding what searchers are most likely to be looking for will help target them more accurately.
I have been so impressed with the results of Danny's work with us. From our initial meeting, right the way through the implementation of his comprehensive action plan for our website. Our brief for the structure of our site was modern minimalist functional, and Danny had options and drafts done so quickly it took us completely by surprise. We are very much looking forward to working with Danny on many more future projects.