Having an online presence is undoubtedly one of the best ways to put yourself in front of new customers. But some people remain unsure and confused about the need for a website. I’ve heard some say that they have a Facebook page and think it is enough.
While Facebook is great for social exposure, your Facebook page may not show up in search engines unless a customer searches for your brand directly. This means you could be missing out on new customers that are searching for your products or services.
Even though the popularity of social media platforms continues to rise, websites are still just as important for those offering products or services, even if you aren’t selling anything directly online.
A well designed site optimised for search engines will help you reach local users searching for the products and services your business offers right when they need it. Which is something social media won’t be able to help you with!
If customers like what you’re selling then social media can help you reach more people. If your followers are liking and sharing your content or your actual page it will be seen by their friends. This will increase your chances of reaching new customers.
At it’s most basic level Facebook can be a very helpful online “word of mouth” form of advertising and allow customers to endorse your company to their friends.
Lets say you have a plumbing business “Joe’s Plumbers”. People will be able to find your Facebook page by searching for it directly on Facebook or they’ll learn about you because a friend shared your page and was giving your business rave reviews.
They can also find your business using a search engine but only if they’re searching for “Joe’s Plumbers”.
If a local customer had an emergency and was searching for “24 hour plumbing services” or “emergency plumber” in search engines they may not be able to find you even if you offered those services.
While you can apply some SEO principles to a Facebook page it’s very limited. So unless a user is searching for you by name, you could be loosing out on a lot of business!
Having a website that is search engine optimised allows you to target people looking for what you have to offer right when they’re searching.
Social media is a great form of advertising but a website should really be the hub of your online presence, and the place for you to present information about your business. Especially if you cater services to the local community.
Imagine the number of people who might have been around the corner to your business who Googled a service you offer, but went to a competitor because you didn’t show in the results!