Many small businesses question if they even need a website. Some even wonder if having a Facebook page for their business is enough.
While there are costs involved with setting up a new website, it can help your business outperform the competition and gain more customers.
A website allows you to communicate with potential customers. It also will also enable you to deliver your products and services to more people, organically. Customers will also be able to discover your business through search engines, leading to more customers, leads and sales.
Having a website is by far one of the best ways to put yourself in front of new potential customers. But some people still remain unsure about the need for a website and wonder if they actually need one. I’ve heard some say that they have a Facebook page and think it is enough.
Facebook can be great for social exposure. But your page may not show up in search engines unless a customer searches for your brand directly. This means you could be missing out on new customers that are searching for your products or services.
Even though the popularity of social media platforms continues to rise, websites are still just as important for those offering products or services, even if you aren’t selling anything directly online.
A well-designed site optimised for search engines will help you reach local users searching for the products and services your business offers right when they need it. Which is something social media won’t be able to help you with!
If customers like what you’re selling then social media can help you reach more people. If your followers are liking and sharing your content or your actual page it will be seen by their friends. This will increase your chances of reaching new customers.
At it’s most basic level Facebook can be a very helpful online “word of mouth” form of advertising and allow customers to endorse your company to their friends.
Let’s say you have a plumbing business “Joe’s Plumbers”. People will be able to find your Facebook page by searching for it directly on Facebook or they’ll learn about you because a friend shared your page and was giving your business rave reviews.
They can also find your business using a search engine but only if they’re searching for “Joe’s Plumbers”.
If a local customer had an emergency and was searching for “24-hour plumbing services” or “emergency plumber”, they may not be able to find you.
While you can apply some SEO principles to a Facebook page it’s very limited. So unless a user is searching for you by name, you could be loosing out on a lot of business!
Another reason to consider a website over using just a Facebook page is that organic reach on Facebook has declined. Gone are the days when you could build an audience and acquire free traffic.
Having a website that is search engine optimised allows you to target people looking for what you have to offer right when they’re searching.
Social media is a great form of advertising but a website should really be the hub of your online presence and the place for you to present information about your business. Especially if you cater services to the local community.
If you are still wondering if you need a website, just imagine the number of people who might have been around the corner to your business who Googled a service you offer, but went to a competitor because you didn’t show in the results!
Not having a website could actually be costing you money, and hurting your business.